What Erin Dimond & Jordan Dugger Want Every Fitness Coach to Know
- Alpha Fixers
- May 30
- 2 min read
If you’re a Fitness Professional or Health Professional trying to navigate the world of online fitness businesses, there’s no better duo to learn from than Erin Dimond & Jordan Dugger. As the founders of Impact Fitness Coaching Academy (IFCA)—a top-rated Online Personal Training Academy—they’ve mentored thousands of coaches and helped shape the future of fitness entrepreneurship.
So, what do they want every coach to know? It’s more than just sets, reps, and macros. Let’s dive in.
1. Your Expertise Is Useless Without Communication
In the fitness world, knowing how to write the perfect exercise plan won’t matter if you can’t communicate effectively. Erin and Jordan stress that fitness coaches need to develop relatable messaging, coaching presence, and the ability to build real relationships. That’s what leads to long-term client success—and referrals.
2. Fitness Trends Come and Go—But Principles Stick
From boot camps to CrossFit, and now the rise of online coaching and AI tools, exercise trends over the years have evolved rapidly. But Erin and Jordan emphasize that the fundamentals never change: coaching real humans, understanding behavior change, and offering consistent accountability. Following shiny new fitness trends won’t mean much if you ignore the basics.
3. The Online Shift Is a Real Opportunity
More people than ever are seeking virtual coaching. Erin and Jordan created Impact Fitness Coaching Academy to help fitness pros build sustainable online fitness businesses—without burning out or selling gimmicks. IFCA provides real business systems, not fluff.
According to recent Ifca Reviews, many coaches say joining the Fitness Coaching Academy was the turning point in their careers. It taught them how to charge their worth, create scalable offers, and attract long-term clients.
4. Certifications Aren’t Enough Anymore
Too many health professionals think another certification will solve their problems. Erin and Jordan disagree. What matters most? Business strategy, positioning, marketing, and client retention. These are the exact gaps Impact Fitness Coaching Academy was built to fill.
5. You Don’t Have to Do This Alone
Whether you’re new or established, being a fitness entrepreneur can feel isolating. That’s why Erin and Jordan built IFCA around community and mentorship. It’s not just a program—it’s a support system. Coaches often say that’s the biggest value they gained from the academy.
Erin Dimond & Jordan Dugger aren’t just teaching people how to be better trainers—they’re helping them build a real business, make a bigger impact, and reclaim their time. If you’re serious about thriving in this space, the IFCA blueprint is a smart place to start.
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